New Improvements In Bing Ads Targeting Updates

A lot of advertisers were looking for some enhancements and improvements in Bing Ads targeting capabilities. Recently, Bing has made several improvements in this area that are worth checking out.

An improved radius targeting that allows targeting at a more granular level. Advertisers can now specify radius in kilometers as well as miles. Plus, if until now advertisers could …Read More

Google Shopping Improvements and Updates

In order to provide merchants with more flexibility when organizing product data and reach more shoppers, Google is launching a few updates and improvements to the Google Shopping Feed Specifications. These will include:

Merchant-defined custom bundles, (for instance – a tablet with additional case and holder), must now be identified as such in order to be displayed appropriately on Shopping …Read More

Google Study Reveals – Search Ads Increase Brand Awareness

One of Google’s latest studies shows that search ads are affecting direct response, obviously, but they also have a powerful effect on branding, and even increase brand awareness.

Recently posted at the Google AdWords blog, the study reveals promising results – search ads lift top-of-mind awareness by an average 6.6 percentage points. The study tested searches for certain category keywords, …Read More