A great deal of business’s phone calls come from clicking on a Google ad. In fact, according to Google, 70% of all mobile searchers have called a business directly from search ads. To track those calls and identify their source, Google launches the “website call conversions” feature – a powerful way to identify and measure calls from …Read More
When users type certain search queries, they often misspell or type fast with typing mistakes, especially when it comes to long queries. However, even if they spelled it wrong, people still expect to find the service or product they’ve intended to search.
People that typed “baby strollers” “babies stroller” or “baby’s strollers” are all interested in finding …Read More
Sitelinks is a great feature that helps connecting people to specific pages on your website, directly from your ad. With just one click, potential clients are directed to a specific category page or a product page that relates to what they were looking for. Sitelinks have proven to extend the value of search ads by linking to …Read More
When people are searching for products on the web, they want to see reviews and feedback that will help them decide. Google has recently added the product ratings feature on Product Listing Ads, to help shoppers easily find useful information and reviews.
Currently available to shoppers in USA, this feature shows product ratings (stars and review counts) on …Read More
A lot of advertisers were looking for some enhancements and improvements in Bing Ads targeting capabilities. Recently, Bing has made several improvements in this area that are worth checking out.
An improved radius targeting that allows targeting at a more granular level. Advertisers can now specify radius in kilometers as well as miles. Plus, if until now advertisers could …Read More
Google’s helpful AdWords Express feature is designed mainly to help small businesses to advertise online easily, and to run smoothly in this overwhelming environment. Small business owners report that they are seeing success with AdWords Express, all over the world.
Now Google improves the AdWords Express feature on mobile. Since more than 70% of small business owners use …Read More
Since Facebook added the “boost” option for posts, advertisers see more engagement for their promoted content. Still, there are things you can do to improve and refine your performance, and you should always stay on guard and not just boost a post and then forget about it.
One effective way to fully exploit the boost option is to customize your …Read More
In order to provide merchants with more flexibility when organizing product data and reach more shoppers, Google is launching a few updates and improvements to the Google Shopping Feed Specifications. These will include:
Merchant-defined custom bundles, (for instance – a tablet with additional case and holder), must now be identified as such in order to be displayed appropriately on Shopping …Read More
Google is constantly working on improvements on the AdMob network offerings, as an effort to connect consumers to relevant content, both on websites and apps. The latest improvement will allow advertisers to access many of the offerings on the AdMob network.
Advertisers will be able to use installed app category targeting on the AdMob network to find …Read More
One of Google’s latest studies shows that search ads are affecting direct response, obviously, but they also have a powerful effect on branding, and even increase brand awareness.
Recently posted at the Google AdWords blog, the study reveals promising results – search ads lift top-of-mind awareness by an average 6.6 percentage points. The study tested searches for certain category keywords, …Read More