Starting July 24th, 2018, Google Adwords will be re-branded as Google Ads. The new brand has a new logo and new access URL, ads.google.com instead of adwords.google.com.
The new change will not affect any current campaigns. However, Google plans to introduce new features into the advertising platform, including AI.
Google has just launched an exciting update to the AdWords Editor tool. It’s considered to be the biggest update to the application since it was released in 2006. It’s been redesigned completely, all of the features were enhanced, and new features were added to help advertisers do more in less time.
AdWords Editor 11.0 also got a brand new …Read More
Since 2009 AdWords users used the interest category marketing to connect with potential prospects across the Google Display Network. Lately, Google added more sophisticated, flexible audience tools, and starting January 2015, “Other Interests” option will no longer be available.
The new interest-based capabilities are: affinity, custom affinity, and in-market audiences. Existing campaigns that target “Other Interests” will continue …Read More
For those savvy advertisers, Google offers a way to automate bids with AdWords. This helps deliver better, more informed bids while saving valuable time to the advertiser.
To help users make the most of this scheduled automatic bidding feature, Google has put together a new guide – A Bid for Every Auction. This guide would help anyone looking to implement or …Read More
Google announced recently that they are starting to roll out dynamic remarketing to all verticals (including flights, hotels, real estate, jobs, classifieds, finance, education and auto).
Basically, dynamic remarketing shows site visitors tailored ads that feature the products they viewed previously on the website, and related products they might be interested in. These tailored ads highlight what matters most to customers, engaging …Read More
About two years ago, Google launched affinity and in-market audiences, that were designed to help advertisers reach people across the Display Network. Now, Google is rolling out a new feature, custom affinity audiences.
This custom feature give advertisers the flexibility to reach an exact audience. Advertisers will be able to define who they want to reach across the …Read More
Google AdWords is introducing a new ad extension called ‘callout extensions’, which is basically additional text in the search ads, that highlights specific information about products and services. This will help buyers make better decisions about their online purchases.
The great thing about callouts is that they show valuable information to potential customers before they click your ad. Advertisers …Read More
Last week, Google announced they will soon start to roll out a new AdWords billing system for agencies and major advertisers that combines several MCC accounts into one.
The consolidated billing system will be able to combine invoices for several accounts and produce one invoice that covers all the accounts. This system will replace MDOs, which had to be requested from a …Read More
A great deal of business’s phone calls come from clicking on a Google ad. In fact, according to Google, 70% of all mobile searchers have called a business directly from search ads. To track those calls and identify their source, Google launches the “website call conversions” feature – a powerful way to identify and measure calls from …Read More
When users type certain search queries, they often misspell or type fast with typing mistakes, especially when it comes to long queries. However, even if they spelled it wrong, people still expect to find the service or product they’ve intended to search.
People that typed “baby strollers” “babies stroller” or “baby’s strollers” are all interested in finding …Read More