Starting July 24th, 2018, Google Adwords will be re-branded as Google Ads. The new brand has a new logo and new access URL, ads.google.com instead of adwords.google.com.
The new change will not affect any current campaigns. However, Google plans to introduce new features into the advertising platform, including AI.
Although it’s been talked about for quite some time, now it’s official – Google Webmaster Central Blog announced that page loading speed is a factor in mobile search ranking, as studies show that users care about page speed, especially on mobile.
Page loading speed used to be a ranking signal only for desktop searches, but starting …Read More
Starting July 2018, with the release of Chrome 68 version, the browser will mark all HTTP websites as “non secure”. Aiming to move the web towards a secure environment by default, this step will probably intimidate users trying to access non-secure websites, which will cause a drop in traffic and conversions for some websites.
HTTPS is …Read More
Getting your pages to rank on the first page is no easy feat, but once you get there, you should increase the click-through-rate in order to get more traffic from the same listing. Another important reason to maintain a high CTR, would be to signal Google that your page is relevant for the search query. Pages …Read More
Not long after Google increased the length of the ‘search snippets’ displayed in the search results, they now revert to the shorter search snippets. Around December 2017, Google increased the length of the search snippets to around 320 characters. The move was unannounced, but was visible for most search queries. Webmasters around the world hurried …Read More
Google recently released 3 improvements to Tag Manager that will simplify advertisers marketing strategies: new and intuitive interface to launch and edit tags, new APIs, and more 3rd-party templates.
The improved intuitive interface makes tag management easy and accessible for all users, even new and non-technical ones, so they can start using it right away. The improved interface includes: …Read More
Last week, Google announced they will soon start to roll out a new AdWords billing system for agencies and major advertisers that combines several MCC accounts into one.
The consolidated billing system will be able to combine invoices for several accounts and produce one invoice that covers all the accounts. This system will replace MDOs, which had to be requested from a …Read More
Sitelinks is a great feature that helps connecting people to specific pages on your website, directly from your ad. With just one click, potential clients are directed to a specific category page or a product page that relates to what they were looking for. Sitelinks have proven to extend the value of search ads by linking to …Read More
When people are searching for products on the web, they want to see reviews and feedback that will help them decide. Google has recently added the product ratings feature on Product Listing Ads, to help shoppers easily find useful information and reviews.
Currently available to shoppers in USA, this feature shows product ratings (stars and review counts) on …Read More
Google’s helpful AdWords Express feature is designed mainly to help small businesses to advertise online easily, and to run smoothly in this overwhelming environment. Small business owners report that they are seeing success with AdWords Express, all over the world.
Now Google improves the AdWords Express feature on mobile. Since more than 70% of small business owners use …Read More