Changes In Interest Categories At AdWords Starting January 2015
Since 2009 AdWords users used the interest category marketing to connect with potential prospects across the Google Display Network. Lately, Google added more sophisticated, flexible audience tools, and starting January 2015, “Other Interests” option will no longer be available.
The new interest-based capabilities are: affinity, custom affinity, and in-market audiences. Existing campaigns that target “Other Interests” will continue …Read More