Google AdWords is Re-Branding as Google Ads
Starting July 24th, 2018, Google Adwords will be re-branded as Google Ads. The new brand has a new logo and new access URL, ads.google.com instead of adwords.google.com.
The new change will not affect any current campaigns. However, Google plans to introduce new features into the advertising platform, including AI.
It’s Official – Page Loading Speed Matters for Ranking
Although it’s been talked about for quite some time, now it’s official – Google Webmaster Central Blog announced that page loading speed is a factor in mobile search ranking, as studies show that users care about page speed, especially on mobile.
Page loading speed used to be a ranking signal only for desktop searches, but starting …Read More
Google Chrome Will Flag Non-HTTPS Websites
Starting July 2018, with the release of Chrome 68 version, the browser will mark all HTTP websites as “non secure”. Aiming to move the web towards a secure environment by default, this step will probably intimidate users trying to access non-secure websites, which will cause a drop in traffic and conversions for some websites.
HTTPS is …Read More
How to Increase Click-Through-Rate on Organic Search
Getting your pages to rank on the first page is no easy feat, but once you get there, you should increase the click-through-rate in order to get more traffic from the same listing. Another important reason to maintain a high CTR, would be to signal Google that your page is relevant for the search query. Pages …Read More
Google Cuts Search Snippets in Half
Not long after Google increased the length of the ‘search snippets’ displayed in the search results, they now revert to the shorter search snippets. Around December 2017, Google increased the length of the search snippets to around 320 characters. The move was unannounced, but was visible for most search queries. Webmasters around the world hurried …Read More
Facebook Trending Now On Mobile
One of the advantages people gain from Facebook is to talk about what’s happening, and discover updated, relevant conversations about news that interests them. This is where Trending comes in as a great tool to explore stories from different sources.
Now, Facebook is launching Trending for mobile, so when users tap on a topic in their News Feed, they’ll …Read More
Google Introduces AdWords Editor 11.0
Google has just launched an exciting update to the AdWords Editor tool. It’s considered to be the biggest update to the application since it was released in 2006. It’s been redesigned completely, all of the features were enhanced, and new features were added to help advertisers do more in less time.
AdWords Editor 11.0 also got a brand new …Read More
New Version For Bing Ads Campaign Planner
Bing Ads recently released a new and improved version of the Campaign Planner tool, just in time for the holidays. The new version combines three capabilities within one friendly interface. New elements have been added to the Campaign Planner, making it a powerful, handy tool for advertisers.
The 3 new additions are: Vertical and Product Trends, …Read More
Changes In Interest Categories At AdWords Starting January 2015
Since 2009 AdWords users used the interest category marketing to connect with potential prospects across the Google Display Network. Lately, Google added more sophisticated, flexible audience tools, and starting January 2015, “Other Interests” option will no longer be available.
The new interest-based capabilities are: affinity, custom affinity, and in-market audiences. Existing campaigns that target “Other Interests” will continue …Read More
Bing Ads Offers Auction Insights In The Web User Interface
Currently in the US only, Bing Ads Auction Insights will be available in the web interface (UI). Auction Insights work this way – when a user performs a search on the Yahoo Bing Network, there is an internal auction process that determines which ads are shown and where they are placed on the search page. The Auction …Read More