Facebook To Reduce Click Baiting Headlines

A few days ago, Facebook announced several improvements to their News Feed, mainly to eliminate stories that people see as spam or not relevant to them. They’ve been working on an update to reduce click-baiting headlines.

What are click-baiting headlines? These are headlines that tempt people to click on them in order to find out more, without givingmuch information …Read More

Close Variant Matching On Google Adwords

When users type certain search queries, they often misspell or type fast with typing mistakes, especially when it comes to long queries. However, even if they spelled it wrong, people still expect to find the service or product they’ve intended to search.

People that typed “baby strollers” “babies stroller” or “baby’s strollers” are all interested in finding …Read More