In order to provide merchants with more flexibility when organizing product data and reach more shoppers, Google is launching a few updates and improvements to the Google Shopping Feed Specifications. These will include:
Merchant-defined custom bundles, (for instance – a tablet with additional case and holder), must now be identified as such in order to be displayed appropriately on Shopping feature.
Mobile landing page links should be submitted separately to direct mobile shoppers to the right landing page.
Simplified item availability to allow a clearer distinction between different availability states.
Apparel attributes are added to allow more detailed descriptions of products.
Revised image quality recommendations and a new landing page policy.
Mandatory character limits will be clearly stated for each attribute to help the right product information being displayed.
Merchants are encouraged to review the new feed specifications, because some of the updates will require changes to current product data, and also, to comply with Google Shopping policies and legal requirements.