Google released its new Panda update, and it is important to understand the consequences.
Initially, Panda was created by Google as a search results ranking algorithm. This algorithm was designed to lower the rank of sites with poor quality content and return higher-quality sites near the top of the search results.
The latest change in the algorithm (also referred to as Panda update 4.0) brought some major game changing results, especially to the large e-commerce brand, eBay. This update aimed to penalize those websites with poor or thin content.
The update especially stresses the importance of creating quality content and eliminating thin content filled with useless keywords and internal links. The purpose is to improve the search results so that genuine, higher quality websites will rank in the top results.
For now, it seems that the biggest loser is eBay, which lost 80% of its organic rankings. Other big losers from the Panda 4.0 update are Ask.com, YourTango.com, Starpulse.com, Aceshowbiz.com, Examiner.com, Yellowpages.com, Spoonful.com, Health.com and DigitalTrends.com.
The winners of the update include: MedTerms.com, Zimbio.com, eMedicineHealth.com, ShopStyle.com, GlassDoor.com, MyRecipes.com and EatingWell.com.