Google Introduces New Improvements to Tag Manager

Google recently released 3 improvements to Tag Manager that will simplify advertisers marketing strategies: new and intuitive interface to launch and edit tags, new APIs, and more 3rd-party templates.

The improved intuitive interface makes tag management easy and accessible for all users, even new and non-technical ones, so they can start using it right away. The improved interface includes: …Read More

Google Announces Bulk Account Linking Between Analytics And AdWords

In the upcoming weeks Google is about to finalize and launch a feature that will link between bulk accounts in AdWords and Analytics systems. This is done in the purpose of helping advertisers gain insights regarding the effectiveness of their ads.

This new linking process will allow advertisers to link multiple AdWords accounts all at once, and also will enable a clearer, …Read More