Bing Ads To Test Close Variant Matching

Bing recently announced they will start including tests of close variants in exact match for a portion of queries. The test currently runs in USA only, and the exact match will include minor grammatical variations like spacing, abbreviations, plurals, misspellings and acronyms in the Bing Ads results.

Close variant matching is a useful way to drive more highly qualified …Read More

New Improvements In Bing Ads Targeting Updates

A lot of advertisers were looking for some enhancements and improvements in Bing Ads targeting capabilities. Recently, Bing has made several improvements in this area that are worth checking out.

An improved radius targeting that allows targeting at a more granular level. Advertisers can now specify radius in kilometers as well as miles. Plus, if until now advertisers could …Read More