It’s Official – Page Loading Speed Matters for Ranking
Although it’s been talked about for quite some time, now it’s official – Google Webmaster Central Blog announced that page loading speed is a factor in mobile search ranking, as studies show that users care about page speed, especially on mobile.
Page loading speed used to be a ranking signal only for desktop searches, but starting …Read More
Google Cuts Search Snippets in Half
Not long after Google increased the length of the ‘search snippets’ displayed in the search results, they now revert to the shorter search snippets. Around December 2017, Google increased the length of the search snippets to around 320 characters. The move was unannounced, but was visible for most search queries. Webmasters around the world hurried …Read More
Google’s Panda Update 4.0: Winners And Losers
Google released its new Panda update, and it is important to understand the consequences.
Initially, Panda was created by Google as a search results ranking algorithm. This algorithm was designed to lower the rank of sites with poor quality content and return higher-quality sites near the top of the search results.
The latest change in the algorithm (also referred to …Read More
What Is The Future Of Google+?
Ever since the news about Google+ head and creator, Vic Gundotra is leaving Google, questions and speculations regarding the future of Google+ are flooding the web. The fact that close to 1,000 employees that worked on Google+ will now be assigned to different teams, also contributes to the assumption that Google+ is dying.
It’s interesting to check what …Read More
Google Webmaster Tools Improves Data Tracking
Google Webmaster Tools released a new “Index Status” feature to help track a website’s indexed URLs for each protocol (either HTTP or HTTPS) and also for verified subdirectories. According to Google’s statement, this will simplify the monitoring of different sections of certain websites.
The Index Status feature reports how many pages on a site are indexed by Google. …Read More