Google announced recently that they are starting to roll out dynamic remarketing to all verticals (including flights, hotels, real estate, jobs, classifieds, finance, education and auto).
Basically, dynamic remarketing shows site visitors tailored ads that feature the products they viewed previously on the website, and related products they might be interested in. These tailored ads highlight what matters most to customers, engaging …Read More
About two years ago, Google launched affinity and in-market audiences, that were designed to help advertisers reach people across the Display Network. Now, Google is rolling out a new feature, custom affinity audiences.
This custom feature give advertisers the flexibility to reach an exact audience. Advertisers will be able to define who they want to reach across the …Read More
Facebook is working on showing people ads that they’ll find interesting and relevant. Both the advertiser and the user would benefit from a more relevant ad. Facebook recently announced two updates on their news feed that will show people more relevant ads.
These updates will focus on why people hide certain ads and conclude whether or not to …Read More
With the launch of iOS 8, Facebook are making a few updates over the coming weeks to enhance the experience on the new device.
The new iPhone 6 and iPhone 6+ come with new and improved screen resolutions, so Facebook are doing their best to make the experience bigger and clearer. Over the coming weeks, all the features of …Read More
Google AdWords is introducing a new ad extension called ‘callout extensions’, which is basically additional text in the search ads, that highlights specific information about products and services. This will help buyers make better decisions about their online purchases.
The great thing about callouts is that they show valuable information to potential customers before they click your ad. Advertisers …Read More
Last week, Google announced they will soon start to roll out a new AdWords billing system for agencies and major advertisers that combines several MCC accounts into one.
The consolidated billing system will be able to combine invoices for several accounts and produce one invoice that covers all the accounts. This system will replace MDOs, which had to be requested from a …Read More
Bing recently announced they will start including tests of close variants in exact match for a portion of queries. The test currently runs in USA only, and the exact match will include minor grammatical variations like spacing, abbreviations, plurals, misspellings and acronyms in the Bing Ads results.
Close variant matching is a useful way to drive more highly qualified …Read More
A few days ago, Facebook announced several improvements to their News Feed, mainly to eliminate stories that people see as spam or not relevant to them. They’ve been working on an update to reduce click-baiting headlines.
What are click-baiting headlines? These are headlines that tempt people to click on them in order to find out more, without givingmuch information …Read More
Sitelinks is a great feature that helps connecting people to specific pages on your website, directly from your ad. With just one click, potential clients are directed to a specific category page or a product page that relates to what they were looking for. Sitelinks have proven to extend the value of search ads by linking to …Read More
When people are searching for products on the web, they want to see reviews and feedback that will help them decide. Google has recently added the product ratings feature on Product Listing Ads, to help shoppers easily find useful information and reviews.
Currently available to shoppers in USA, this feature shows product ratings (stars and review counts) on …Read More