Google Shopping Improvements and Updates

In order to provide merchants with more flexibility when organizing product data and reach more shoppers, Google is launching a few updates and improvements to the Google Shopping Feed Specifications. These will include:

Merchant-defined custom bundles, (for instance – a tablet with additional case and holder), must now be identified as such in order to be displayed appropriately on Shopping …Read More

Google Study Reveals – Search Ads Increase Brand Awareness

One of Google’s latest studies shows that search ads are affecting direct response, obviously, but they also have a powerful effect on branding, and even increase brand awareness.

Recently posted at the Google AdWords blog, the study reveals promising results – search ads lift top-of-mind awareness by an average 6.6 percentage points. The study tested searches for certain category keywords, …Read More

Google Announces Bulk Account Linking Between Analytics And AdWords

In the upcoming weeks Google is about to finalize and launch a feature that will link between bulk accounts in AdWords and Analytics systems. This is done in the purpose of helping advertisers gain insights regarding the effectiveness of their ads.

This new linking process will allow advertisers to link multiple AdWords accounts all at once, and also will enable a clearer, …Read More

Google’s Self-Driving Car Logged Nearly 700,000 Miles

Google introduced the self-driving car project at 2010, but this innovative project gets smarter and efficient every day. These days, Google announced that over the last year they’ve been working almost entirely on mastering city street driving.

Naturally, driving in the city is a lot different than driving in the freeways, as constant distractions can appear, like car not stopping …Read More

Google Webmaster Tools Improves Data Tracking

Google Webmaster Tools released a new “Index Status” feature to help track a website’s indexed URLs for each protocol (either HTTP or HTTPS) and also for verified subdirectories. According to Google’s statement, this will simplify the monitoring of different sections of certain websites.

The Index Status feature reports how many pages on a site are indexed by Google. …Read More