Google Introduces New Improvements to Tag Manager

Google recently released 3 improvements to Tag Manager that will simplify advertisers marketing strategies: new and intuitive interface to launch and edit tags, new APIs, and more 3rd-party templates.

The improved intuitive interface makes tag management easy and accessible for all users, even new and non-technical ones, so they can start using it right away. The improved interface includes: …Read More

Google Modifies Dynamic Remarketing Across All verticals

Google announced recently that they are starting to roll out dynamic remarketing to all verticals (including flights, hotels, real estate, jobs, classifieds, finance, education and auto).

Basically, dynamic remarketing shows site visitors tailored ads that feature the products they viewed previously on the website, and related products they might be interested in. These tailored ads highlight what matters most to customers, engaging …Read More

Google Introduces Callout Extensions

Google AdWords is introducing a new ad extension called ‘callout extensions’, which is basically additional text in the search ads, that highlights specific information about products and services. This will help buyers make better decisions about their online purchases.

The great thing about callouts is that they show valuable information to potential customers before they click your ad. Advertisers …Read More

Consolidated Billing For MCC Users Soon To Be Available In Google AdWords

Last week, Google announced they will soon start to roll out a new AdWords billing system for agencies and major advertisers that combines several MCC accounts into one.

The consolidated billing system will be able to combine invoices for several accounts and produce one invoice that covers all the accounts. This system will replace MDOs, which had to be requested from a …Read More

Bing Ads To Test Close Variant Matching

Bing recently announced they will start including tests of close variants in exact match for a portion of queries. The test currently runs in USA only, and the exact match will include minor grammatical variations like spacing, abbreviations, plurals, misspellings and acronyms in the Bing Ads results.

Close variant matching is a useful way to drive more highly qualified …Read More

Facebook To Reduce Click Baiting Headlines

A few days ago, Facebook announced several improvements to their News Feed, mainly to eliminate stories that people see as spam or not relevant to them. They’ve been working on an update to reduce click-baiting headlines.

What are click-baiting headlines? These are headlines that tempt people to click on them in order to find out more, without givingmuch information …Read More