For those savvy advertisers, Google offers a way to automate bids with AdWords. This helps deliver better, more informed bids while saving valuable time to the advertiser.

To help users make the most of this scheduled automatic bidding feature, Google has put together a new guide – A Bid for Every Auction. This guide would help anyone looking to implement or improve their automated bidding.

The guide covers some helpful topics, such as: how to choose an automated strategy that makes the most sense for each account, a thorough scan of auction-time bidding, best practices to test bid automation, and how to improve a campaign and make it worl even better.

For any advertiser looking at automated bidding or wanting to improve performance, Google guide is a good way to start. Here’s a link to the guide: A Bid for Every Auction.