Google Webmaster Tools Improves Data Tracking
Google Webmaster Tools released a new “Index Status” feature to help track a website’s indexed URLs for each protocol (either HTTP or HTTPS) and also for verified subdirectories. According to Google’s statement, this will simplify the monitoring of different sections of certain websites.
The Index Status feature reports how many pages on a site are indexed by Google. …Read More
Facebook Testing A New Business Manager Dashboard
Facebook is recently testing a Business Manager dashboard, that according to experts, will offer administrators the option to control pages and ad accounts from one place. Businesses that will be given access to this platform won’t need to create fake profiles to manage a page and won’t need to friend someone (or know their email) in …Read More
2015 Forecast – Mobile Ads Will Surpass Desktop Ads
In the past few years there have been a massive growth of mobile browsing on smart phones and tablets, so there’s really no surprise that they quickly turned into a critical aspect of digital advertising. A recent study from Marin Software suggests that by the end of 2015, mobile ads will drive more than 50% of Google’s …Read More
Bing Ads Will Soon Allow Duplicate Keywords
Many Bing Ads users encounter this situation at least once or twice – you import a campaign or upload a new keyword set, and some of them are flagged as duplicate keywords. This happens when two keywords in an ad group have minimal differences such as hyphens or accents, and Bing Ads takes out these …Read More