Social networks’ news feeds have one main goal – to deliver relevant stories and highlights to the users, so they won’t miss anything important and relevant to them. Perhaps the most important part of the news feed are videos, and Facebook state that twice as many people now watch videos on Facebook than they did six months …Read More
Facebook users often wonder why specific ads show up in their news feed or the sidebar. To satisfy this query, Facebook announced that they are making ads more relevant to the user, and also let the user see the process behind the ad placement.
The data will be collected from page posts the user likes, posts they …Read More
A recent study by Google explored consumer behavior among 4,500 participants that answered a vertical-specific online survey. The study results help to conclude what factors are important to customers when they see mobile ads.
Customers on-the-go using mobile devices usually look for relevant places located nearby. As it turns out, four out of five local searchers want to see ads …Read More
Google released its new Panda update, and it is important to understand the consequences.
Initially, Panda was created by Google as a search results ranking algorithm. This algorithm was designed to lower the rank of sites with poor quality content and return higher-quality sites near the top of the search results.
The latest change in the algorithm (also referred to …Read More
Google recently commissioned a research to learn about surfers’ local search behavior (when they’re trying to find nearby services or places). The research conducted on more than 5000 participants who voluntarily completed an online survey.
The results show that 4 out of 5 consumers want search ads to be customized to their location, by city, zip code or immediate …Read More
In the upcoming weeks Google is about to finalize and launch a feature that will link between bulk accounts in AdWords and Analytics systems. This is done in the purpose of helping advertisers gain insights regarding the effectiveness of their ads.
This new linking process will allow advertisers to link multiple AdWords accounts all at once, and also will enable a clearer, …Read More
Ever since the news about Google+ head and creator, Vic Gundotra is leaving Google, questions and speculations regarding the future of Google+ are flooding the web. The fact that close to 1,000 employees that worked on Google+ will now be assigned to different teams, also contributes to the assumption that Google+ is dying.
It’s interesting to check what …Read More
Google introduced the self-driving car project at 2010, but this innovative project gets smarter and efficient every day. These days, Google announced that over the last year they’ve been working almost entirely on mastering city street driving.
Naturally, driving in the city is a lot different than driving in the freeways, as constant distractions can appear, like car not stopping …Read More
Google’s recent news – “step inside the future of AdWords”, features App Ads and more UI tools. Compared to last year’s changes, the current changes and developments are not drastic. The new features and tools will be available to all AdWords users over the next few months.
Here is a short review of the upcoming changes:
New search and …Read More
Google recently announced that in the coming weeks they will launch a new bulk linking feature, making it easier for advertisers to quickly gain rich insights. The new feature will allow Adwords account users to link all their accounts at once. According to Google, this new “linking wizard” as they call it, will assist users who …Read More