Although it’s been talked about for quite some time, now it’s official – Google Webmaster Central Blog announced that page loading speed is a factor in mobile search ranking, as studies show that users care about page speed, especially on mobile.
Page loading speed used to be a ranking signal only for desktop searches, but starting …Read More
One of the advantages people gain from Facebook is to talk about what’s happening, and discover updated, relevant conversations about news that interests them. This is where Trending comes in as a great tool to explore stories from different sources.
Now, Facebook is launching Trending for mobile, so when users tap on a topic in their News Feed, they’ll …Read More
Google is constantly working on improvements on the AdMob network offerings, as an effort to connect consumers to relevant content, both on websites and apps. The latest improvement will allow advertisers to access many of the offerings on the AdMob network.
Advertisers will be able to use installed app category targeting on the AdMob network to find …Read More
A recent study by Google explored consumer behavior among 4,500 participants that answered a vertical-specific online survey. The study results help to conclude what factors are important to customers when they see mobile ads.
Customers on-the-go using mobile devices usually look for relevant places located nearby. As it turns out, four out of five local searchers want to see ads …Read More
Google recently commissioned a research to learn about surfers’ local search behavior (when they’re trying to find nearby services or places). The research conducted on more than 5000 participants who voluntarily completed an online survey.
The results show that 4 out of 5 consumers want search ads to be customized to their location, by city, zip code or immediate …Read More
Google’s recent news – “step inside the future of AdWords”, features App Ads and more UI tools. Compared to last year’s changes, the current changes and developments are not drastic. The new features and tools will be available to all AdWords users over the next few months.
Here is a short review of the upcoming changes:
New search and …Read More
In the past few years there have been a massive growth of mobile browsing on smart phones and tablets, so there’s really no surprise that they quickly turned into a critical aspect of digital advertising. A recent study from Marin Software suggests that by the end of 2015, mobile ads will drive more than 50% of Google’s …Read More