Bing Ads recently released a new and improved version of the Campaign Planner tool, just in time for the holidays. The new version combines three capabilities within one friendly interface. New elements have been added to the Campaign Planner, making it a powerful, handy tool for advertisers.
The 3 new additions are: Vertical and Product Trends, …Read More
Currently in the US only, Bing Ads Auction Insights will be available in the web interface (UI). Auction Insights work this way – when a user performs a search on the Yahoo Bing Network, there is an internal auction process that determines which ads are shown and where they are placed on the search page. The Auction …Read More
Facebook is working on showing people ads that they’ll find interesting and relevant. Both the advertiser and the user would benefit from a more relevant ad. Facebook recently announced two updates on their news feed that will show people more relevant ads.
These updates will focus on why people hide certain ads and conclude whether or not to …Read More
Bing recently announced they will start including tests of close variants in exact match for a portion of queries. The test currently runs in USA only, and the exact match will include minor grammatical variations like spacing, abbreviations, plurals, misspellings and acronyms in the Bing Ads results.
Close variant matching is a useful way to drive more highly qualified …Read More
Since Facebook added the “boost” option for posts, advertisers see more engagement for their promoted content. Still, there are things you can do to improve and refine your performance, and you should always stay on guard and not just boost a post and then forget about it.
One effective way to fully exploit the boost option is to customize your …Read More
One of Google’s latest studies shows that search ads are affecting direct response, obviously, but they also have a powerful effect on branding, and even increase brand awareness.
Recently posted at the Google AdWords blog, the study reveals promising results – search ads lift top-of-mind awareness by an average 6.6 percentage points. The study tested searches for certain category keywords, …Read More
Facebook users often wonder why specific ads show up in their news feed or the sidebar. To satisfy this query, Facebook announced that they are making ads more relevant to the user, and also let the user see the process behind the ad placement.
The data will be collected from page posts the user likes, posts they …Read More
Facebook is recently testing a Business Manager dashboard, that according to experts, will offer administrators the option to control pages and ad accounts from one place. Businesses that will be given access to this platform won’t need to create fake profiles to manage a page and won’t need to friend someone (or know their email) in …Read More
In the past few years there have been a massive growth of mobile browsing on smart phones and tablets, so there’s really no surprise that they quickly turned into a critical aspect of digital advertising. A recent study from Marin Software suggests that by the end of 2015, mobile ads will drive more than 50% of Google’s …Read More
Many Bing Ads users encounter this situation at least once or twice – you import a campaign or upload a new keyword set, and some of them are flagged as duplicate keywords. This happens when two keywords in an ad group have minimal differences such as hyphens or accents, and Bing Ads takes out these …Read More