Google Study On Local Mobile Searches – What Info Are Users Looking For?

A recent study by Google explored consumer behavior among 4,500 participants that answered a vertical-specific online survey. The study results help to conclude what factors are important to customers when they see mobile ads.

Customers on-the-go using mobile devices usually look for relevant places located nearby. As it turns out, four out of five local searchers want to see ads …Read More

Google’s Panda Update 4.0: Winners And Losers

Google released its new Panda update, and it is important to understand the consequences.

Initially, Panda was created by Google as a search results ranking algorithm. This algorithm was designed to lower the rank of sites with poor quality content and return higher-quality sites near the top of the search results.

The latest change in the algorithm (also referred to …Read More

Google Announces Bulk Account Linking Between Analytics And AdWords

In the upcoming weeks Google is about to finalize and launch a feature that will link between bulk accounts in AdWords and Analytics systems. This is done in the purpose of helping advertisers gain insights regarding the effectiveness of their ads.

This new linking process will allow advertisers to link multiple AdWords accounts all at once, and also will enable a clearer, …Read More

What Is The Future Of Google+?

Ever since the news about Google+ head and creator, Vic Gundotra is leaving Google, questions and speculations regarding the future of Google+ are flooding the web. The fact that close to 1,000 employees that worked on Google+ will now be assigned to different teams, also contributes to the assumption that Google+ is dying.

It’s interesting to check what …Read More

Google’s Self-Driving Car Logged Nearly 700,000 Miles

Google introduced the self-driving car project at 2010, but this innovative project gets smarter and efficient every day. These days, Google announced that over the last year they’ve been working almost entirely on mastering city street driving.

Naturally, driving in the city is a lot different than driving in the freeways, as constant distractions can appear, like car not stopping …Read More